The new Huawei Mate 8 smartphone, launched at CES 2016, displayed with the coffee case colour case (PRNewsFoto/Huawei Consumer BG)

Huawei Consumer Business Group (BG) unveiled the Huawei Mate 8 smartphone, a flagship device that offers the performance and features needed by on-the-go consumers in 2016. Featuring unparalleled performance, elegant design and cutting-edge technology, the Huawei Mate 8 is designed to be the perfect phone for the busy, time-pressed professional of today.

The Mate 8 has a wide range of new features that help the device stand out from the competition. A new generation of fingerprint technology allows the phone to be both smart and secure; for example, the fingerprint-recognition system will make online mobile purchases easier and faster than ever before.

Users can also expect a revolution in mobile photography, thanks to three years of research and development. Huawei has developed the first ‘proprietary image sensor processor’ which will give users faster focusing, higher clarity and more accurate colours to their photography.

An 8 megapixel front camera has also been included on the device, enabling the perfect selfie. The camera has been further enhanced by a new beauty algorithm to enhance skin tones in photographs.

In so many ways, the device is also more intuitive than ever before, not least with the business card-scanning capability. This allows for contacts to be added simply by capturing a business card with the phone’s camera.

The new Huawei Mate 8 smartphone, launched at CES 2016, displayed with golden case colour (PRNewsFoto/Huawei Consumer BG)
The new Huawei Mate 8 smartphone, launched at CES 2016, displayed with golden case colour (PRNewsFoto/Huawei Consumer BG)

“When we envisioned the Huawei Mate 8, we knew we needed to deliver a device that offers global business professionals speed, convenience and connectivity in a beautifully designed package that stands out in a competitive landscape,” said Kevin Ho, President of Huawei Handset BU – ‎Huawei Consumer Business Group. “We’re proud to deliver a smartphone that offers the performance and features needed to allow users to stay connected, stay productive and achieve more in every facet of their lives.”

The Huawei Mate 8’s enhanced processors allow all of the above and more to happen at the same time, without any drop in performance. This is perfect for today’s user, who relentlessly multi-tasks between professional and personal duties. To demonstrate this, a new ‘split-screen’ mode allows for multiple apps to be visible and used at exactly the same time.

What’s more, to ensure users aren’t left high and dry, the Mate 8’s battery gives users two days’ usage, with turbocharging technology charging the Mate 8 to a day’s charge in just 30 minutes. The result is a phone that works harder, quicker and much more seamlessly than anything else on the market.

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