The top 10 athletes everyone is watching on TikTok – Messi takes the top spot with 339bn views

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Katrina Rowe
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A new study has revealed the most-watched athletes on TikTok from Lionel Messi to Mohamed Salah.
The team at Genting analysed the world’s most popular athletes on their TikTok views to reveal the most-watched athletes on the app.
You can view the full research here: https://www.gentingcasino.com/insights/pr/most-popular-sports-and-athletes-on-tiktok/
Top 10 most-watched athletes on TikTok

Rank

Athlete

Sport

Views

1

Lionel Messi

Football

339.4bn

2

Cristiano Ronaldo

Football

251.4bn

3

Neymar

Football

175.7bn

4

Kylian Mbappé

Football

90.0bn

5

Erling Haaland

Football

32.0bn

6

LeBron James

Basketball

25.1bn

7

Karim Benzema

Football

23.9bn

8

Gavi

Football

19.0bn

8

Robert Lewandowski

Football

19.0bn

10

Mohamed Salah

Football

16.5bn
The most-watched athlete on TikTok is footballer Lionel Messi with 339.4bn views on the app. He’s closely followed by Cristiano Ronaldo and Neymar, with 251.4bn and 175.7bn views. There is then a significant drop in views after the top 3, indicating the immense global popularity of Messi, Ronaldo, and Neymar.
Other notable footballers in the top 10 include Kylian MbappĂ©, Erling Haaland, and Mohamed Salah, showcasing football’s global appeal.
Basketball icon LeBron James, with 25.1 billion views, is the only non-footballer occupying a spot in the top 10 – ranking 6th.
Further study insights:

  • The most-watched sport on TikTok is football with 1.07 trillion views.

  • The most-watched boxer on TikTok is Canelo Alvarez with an impressive 8.1 billion views.

  • The most-watched MMA fighter on TikTok is Jon Jones with 4.0 billion views.

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