There are many ways to promote your blog post. But when it comes to practice, it turns out that some of them do not bring any results. The reasons may be different, but the core one is the wrong choice of strategy.
But how do you choose the best practices that will definitely work regardless of your blog topic? There are 5 successful approaches aimed at driving results on the path of your blog promotion. Let’s find them out.
- Implement Guest Posting Strategy
One of the most popular ways to promote your blog is by posting articles on other sites. It may sound counterintuitive, but in practice, it is one of the most effective strategies. The bottom line is that you prepare content for a site with a similar target audience and mention your site there.
In this case, the best practice is to post your blog post on the websites with high authority and live audience since the backlink to your website will increase its authority as well You may also attract an influx of the right audience to your site and get prospective leads.
Moreover, this method will work regardless of the direction of your business. Guest posting on a finance site is the right strategy if your company is involved in this area. If you are selling tickets for concerts and events, you can also promote your site using guest posting on music blogs. Therefore, a guest posting strategy is a definite must-do for every blog owner.
- Use Backlink Services
Sometimes you may face a situation when your website is mentioned but there is no link to your website. But if you change this situation, then you can get quality backlinks and improve your position in Google search results. The presence of high-quality do-follow backlinks is essential for reaching the top position.
Therefore, you may use a backlink service, which will not only allow you to get links but also develop powerful strategies. It is worth noting that the backlink strategy is not the easiest tactic, so it is better to focus on specialized services since this method will be more effective and simpler.
- Use Unique Data for Your Content
Regardless of the topic of your post, try to do unique research or analysis. Find interesting data, make an appropriate survey to get statistics. Share your analytics, make charts. Such articles are appreciated not only by your audience but also by search engines. This will be especially beneficial in the context of promoting your blog.
Unique data and answers to specific questions may push your blog post to the top search results. Moreover, many other writers can use your data in their articles and will link to your site. This way you will be able to get organic backlinks which are the most effective in the opinion of Google.
- Make Keyword Research
Before creating content, research keywords that are relevant to the current topic. Keywords allow users to find relevant content, so if your article does not contain keywords or questions that users can ask, then you lose traffic.
Use modern online tools like Ahrefs that allow you to find keywords on a topic, assess their popularity, and even assess the competition. This will allow you to create content that is targeted and relevant to user requests. But do not forget that you are writing the text for people, not for search engines. Therefore, do not forget about the quality of your text and its readability.
Pro tip! Add real-users questions to your content. The presence of the short but meaningful answers may help you reach Google Snippet – zero position in the search results. Research the questions that users ask with the help of Answer the Public and naturally embed them in your content.
- Improve Existing Content
Most likely, you have often noticed that some articles are frequently updated. This is done to add relevant or popular data and also to promote the post. If a person is looking for “popular marketing tools in 2021,” then as you understand, Google will not give the top results an article that was written on this topic several years ago.
So review your posts, optimize them and make them even better. This will not only improve your rankings but also keep your blog up to date. You can also do the same with competitors’ articles. Just select the article that is on the first page and try to make your content on this topic even better.
The Bottom Line
Blog promotion has never been an easy task. Don’t put off these practices until later since the competition in digital marketing and blogging is growing and reaching the top search results is your way to boosting your blog and your business.
