Latest Research Reveals The Return Of Classic British Grub For Gen Z

• Over a third of Gen Z (32%) find modern food too complicated, with nearly half serving up classics like liver and onions.
• Over-60s are more likely to eat avocado on toast than Gen Z.
• A further 31% of young parents are modernising traditional meals by cooking them in an airfryer.

Gen Z are using airfryers to breathe new life into classic British grub like liver and onions with a third (32%) declaring modern food too complicated, new research reveals.

Meanwhile, over-60s, who grew up on tripe, are now opting for avocado on toast (79%) – outpacing the so-called health-conscious Gen Z (70%).

The nation’s appetite for classic dishes remains undimmed, the study from Philips has found, with 64% of home cooks regularly enjoying spam – and two out of five (40%) eating kidneys.

Classic British dishes are making a strong comeback to family dinner tables, with Gen Z parents serving up nostalgic favourites to their kids. Liver and onions are part of the revival, with 24% of Gen Z parents cooking it for their children.

In fact, two out of five Gen Z parents (43%) now say they cook classic dishes like corned beef hash for their kids.

Additionally, 38% prepare steak and kidney pie, while one in 10 (16%) are even dishing up tripe and onions to their little ones.

Close to a third (31%) say they regularly improve classic dishes by cooking them in the airfryer, with a similar proportion (32%) insisting it improves their taste.

The study* comes as Philips continues its mission to celebrate all foods, including the old classics, showing how, with care and the right technology, they can be transformed into delicious meals that Brits can truly enjoy.

Philips Airfryer chef, Martin Senders, says: “It’s great to see traditional British dishes making a comeback, with so many Gen Z parents keen to pass these classic meals down to their kids.

“With the help of our Airfryer, these beloved dishes are made even more delicious, enhancing the flavours without losing that nostalgic taste we all love.

“Classics like liver and onion can be quite tricky to get right through traditional cooking methods, but thanks to our innovative RapidAir Technology, you can achieve the perfect crispy texture on the outside while keeping the inside tender and evenly cooked.

“From corned beef hash to liver and onions, it’s all about making these timeless dishes even tastier than we remember –  so the next generation can enjoy them too.”

TOP CLASSIC MEALS GEN Z COOK FOR THEIR KIDS 

1.	Corned Beef Hash	43%
2.	Steak and Kidney pie	38%
3.	Traditional British Trifle	36%
4.	Liver and Onions	24%
5.	Tripe and Onions	16%
6.	Fry-up cooked in dripping	15%
7.	Spam fritters	10%

Survey conducted by LMRMC on March 27th, based on a study of 2,000 respondents.