Decoding OMODA&JAECOO: The ‘Dark Horse Equation’ of the Fastest-Growing Automotive New Force in 2025

In 2025, OMODA&JAECOO continues to expand its global footprint with a sharp and progressive stance. While maintaining its momentum as the “fastest-growing globally,” the brand achieves a critical leap from rapid expansion to high-quality rootedness in terms of sales scale, brand power, and product technology, emerging as a new benchmark in the process of automotive globalization.

I. Global Surge: Presence in 64 Markets, 800,000 Sales Witness the Dark Horse Speed

As one of the fastest-growing automotive brands globally in 2024, OMODA&JAECOO continues to unleash growth momentum in 2025, with its business covering 64 markets and global sales exceeding 800,000 units. It firmly remains the core growth brand of its parent company, Chery Group’s overseas strategy. Currently, Chery Group has maintained its position as the number one exporter of Chinese brand passenger vehicles for 23 consecutive years and has entered the Fortune Global 500, continually solidifying its globalization foundation.

From a regional performance perspective, Europe has become the core growth engine, with cumulative sales exceeding 200,000 units. In the UK market, monthly sales surpassed 10,000 units, making it the fastest automotive brand to achieve this milestone locally. Markets such as Spain, Poland, and Italy also showed synchronous growth, further consolidating its core position in Europe.

The Southeast Asian market saw steady breakthroughs. In Thailand, the brand achieved double first-place rankings in both pure electric sales and registrations with 2,498 units in November. In Indonesia, orders for the J5 EV exceeded 10,000 units in its first month on the market.

The Latin American market accelerated its volume growth. In Brazil, monthly sales exceeded 1,600 units, a year-on-year increase of 45%, and the J7 SHS was awarded “2025 Carro Hibrido Intermediano.” In Chile, both the OMODA O5 and JAECOO J5 won the Autocosmos “Most Recommended Vehicle of the Year.”

This leapfrog growth stems from OMODA&JAECOO’s commitment to the globalization path of “global brand + local operations,” achieving deep regional market penetration while expanding scale.

II. Brand Power Leap: Dual-Driven by Authority Recognition and Youth Co-Creation

In 2025, OMODA&JAECOO achieved systematic advancement in brand power, securing a total of 25 new global authoritative awards throughout the year, covering multiple dimensions such as product, brand, technology, range, and safety.

At the product level, the J5 EV was named “Thailand EV of the Year”; the J7 won “Car of the Year” in the UK, “2025 Best Luxury Mid-Size SUV” in Saudi Arabia, and “Best SUV PHEV” in Brazil; the OMODA 5 received Chile’s “Most Recommended Vehicle of 2025.”

At the brand level, OMODA&JAECOO was honored with the “Brand of the Year” award by UK’s Carwow. In technology, the SHS Super Hybrid Technology received Spain’s Autobild “best PHEV technology of the year 2025.” In the range category, the JAECOO J8 SHS-P set a new Indonesian Guinness World Record with 1,660 km. For safety, the brand earned multiple five-star safety certifications in Europe, Australia, and ASEAN.

While solidifying authoritative endorsements, OMODA&JAECOO, guided by the vision of “Co-Create A Beautiful Life With Young People,” established deeper emotional connections with young users through global super IP collaborations and local interest community engagement. The brand partnered with 《Jurassic Park》, crossed over with UK’s GQ and VOGUE, appeared at international music festivals like Lollapalooza and MADCOOL, and frequently graced global stages such as the IAA Munich Motor Show and Shanghai Auto Show, continuously expanding its influence in global youth culture.

III. Breaking New Ground in New Energy: SHS Drives the Growth Curve

In 2025, OMODA&JAECOO made a leap forward toward its goal of becoming “The World’s Number One Hybrid Brand.” New energy vehicle sales exceeded 200,000 units, a staggering six-fold year-on-year increase, becoming a key driver of the brand’s overall growth and fulfilling its original promise of being “Born Green.”

This leap stems from the systematic breakthrough of the SHS Super Hybrid Technology. This technological system encompasses two pathways: SHS-P and SHS-H, centered on “Super High Power, Super Low Efficiency, Super Long Combined Range.” Through the synergy of a dedicated hybrid-efficient engine, DHT hybrid transmission, and high-performance battery, it achieves an operating logic of “electricity primary, fuel secondary,” delivering an optimal balance among smoothness, energy efficiency, and high-load stability.

Thus, in 2025, OMODA&JAECOO achieved synergistic leaps in sales, product power, and brand power, steadily entering the ranks of mainstream global automotive brands. Looking ahead, the brand will continue to anchor its development strategy in “establishing a foothold in Europe, deepening its global presence, and connecting with young users,” advancing toward the goal of “The World’s Number One Hybrid Brand,” and co-creating a more open and sustainable mobility future with global users.

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

Note:

Availability of certain features may vary by market. Final vehicle specifications and feature availability are subject to local regulations and actual market delivery.

SHS-P，P stands for Plug-in Hybrid Electric Vehicle

SHS-H，H stands for Hybrid Electric Vehicle