Glittering prize for Plas Pilipala

The campaign to promote Plas Pilipala – the tropical Butterfly House at the National Botanic Garden of Wales – has been honoured with a top prize at the ‘Oscars’ of Wales marketing.

It has been named ‘Best Advertising Campaign’ at the 2016 Wales/Cymru Chartered Institute of Marketing Awards. It also finished runners-up in the Best Integrated Campaign category.

The Garden’s director Huw Francis, Head of Science and Education, Dr Natasha de Vere and Head of Marketing David Hardy took to the stage to collect the award along with Alison Debono, Director of The Media Angel advertising agency, who were partners in the campaign and are based in Penarth.

The integrated campaign, planned and implemented by the Media Angel, included a highly-engaging video, on-line quizzes and display, radio and outdoor advertising targeting families with children across South and West Wales. It saw fantastic results across the summer with a 63% uplift in family admissions in August alone.

Mr Hardy said: “It was a fabulous evening and a fantastic accolade for everyone at the Garden. We have a marvellous team here now and every one of them has had a part to play in the planning, design, build, opening, promotion and operation of the Butterfly House. Most importantly, It has been a big hit with our visitors and really turned our fortunes around, numbers wise.”

Garden Director Huw Francis said: “Plas Pilipala is a fascinating and popular attraction and the promotional effort was attractive and effective, contributing immensely to what was a super season for us. We really enjoyed the night but we are not complacent; the work goes on. We are already planning lots more attractions and events to make the National Botanic Garden an unmissable attraction and a wonderful asset for all of Wales.”

He also paid tribute to the whole Garden team and to the graphic design work by Rebecca Ingleby-Davies, who runs her own design agency based in Llangadog, Carmarthenshire.

The National Botanic Garden of Wales is an hour west of Cardiff, just two minutes from the main M4/A48 dual carriageway.

Gwobr ddisglair i Blas Pilipala

Mae’r ymgyrch i hysbysebu Plas Pilipala – cartref newydd i bilipalod trofannol yng Ngardd Fotaneg Genedlaethol Cymru – wedi cael ei anrhydeddu gyda gwobr yn yr ‘Oscars’ o farchnata yng Nghymru.

Cafodd ei enwi’r‘Ymgyrch Hysbysebu Gorau’ yn noson wobrwyo’r Sefydliad Siartredig o Farchnata Cymru 2016.  Fe wnaeth hefyd ddod yn ail yn y categori Ymgyrch Integredig Gorau.

Fe wnaeth Cyfarwyddwr yr Ardd Huw Francis, Pennaeth Adrannau Gwyddoniaeth ac Addysg, Dr Natasha de Vere a Phennaeth Marchnata David Hardy cymryd i’r llwyfan i gasglu’r wobr yng nghwmni Alison Debono, Cyfarwyddwraig yr asiantaeth hysbysebu ‘The Media Angel’, a oedd yn bartneriaid yn yr ymgyrch ac sydd a’i chanolfan ym Mhenarth, Bro Morgannwg.

Wedi cynnwys yn yr ymgyrch integredig, a chafodd ei gynllunio a’i chyflawni gan Media Angel, oedd fideo atyniadol, cwis ar lein, arddangosfa a hysbysebion radio ac awyr agored yn targedu teuluoedd â phlant ar draws De a Dwyrain Cymru.  Cafwyd canlyniadau ffantastig dros yr haf gyda chynnydd o 63% ym mynediadau teuluoedd ym mis Awst yn unig.

Dywedodd Mr Hardy:  “Yr oedd yn noson ardderchog ac yn anrhydedd ffantastig i bawb yn yr Ardd.  Mae gennym dîm rhagorol yma nawr ac mae pob un ohonynt wedi chwarae rhan yn y cynllunio, dyluniad, agoriad a’r hyrwyddiad a gweithrediad o Blas Pilipala.  Yn fwyaf pwysig, mae wedi bod yn hynod o boblogaidd gyda’n hymwelwyr ac wedi troi’n lwc gyda’r niferoedd ohonynt.

Dywedodd Cyfarwyddwr yr Ardd Huw Francis: “Mae Plas Pilipala yn atyniad diddorol iawn a phoblogaidd ac roedd yr ymdrech i’w hyrwyddo yn un deniadol ac effeithlon, a wnaeth cyfrannu’n aruthrol i beth oedd yn dymor arbennig i ni.  Rydym wedi mwynhau mas draw heno ond nid ydym yn hunanfodlon, mae’r gwaith yn parhau.  Rydym yn barod yn cynllunio llawer mwy o atyniadau a digwyddiadau i wneud yr Ardd Fotaneg Genedlaethol yn atyniad na ellir ei golli a’n ased bendigedig i Gymru.”

Fe wnaeth hefyd talu teyrnged i dîm yr Ardd ac i’r gwaith dylunio graffigol gan Rebecca Ingleby-Davies, sy’n rhedeg asiantaeth dylunio ei hun a’i chanolfan yn Llangadog, Sir Gaerfyrddin.

Mae Gardd Fotaneg Genedlaethol Cymru yn awr i ffwrdd o’r gorllewin o Gaerdydd, ond dwy funud o’r brif ffordd ddeuol M4/A48.

 


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