- One in seven Brits are being eco-conscious this year with a carbon neutral Christmas
- Many are shunning a traditional Christmas, with just over half (55%) making the customary festive feast
- Three in 10 (30%) believe Christmas has become too commercialised
London, 12 December 2019: In a bid to be more environmentally conscious this Christmas, one in seven Brits (14%), the equivalent of 7.3 million people*, will attempt to go carbon neutral by cutting out waste and by not using plastics or wrapping paper.
An even higher proportion of 25 to 35-year olds are cutting their Christmas carbon footprint, with more than one in five celebrating in a more eco-conscious way. Yet, despite these eco measures, nearly two in five Brits are still planning to drive home for Christmas.
Many Brits will be shunning customary Christmas activities, such as eating turkey on Christmas Day, in a bid to do something else over the festive period. Just over half (55%) of respondents said they would be sitting down for a traditional Christmas meal, while only two in five plan to tune in to TV over Christmas; just one in ten say they will attend a carol service.
Others are planning an alternative take on the classic Christmas at home, with 5% of the population planning to make a vegan Christmas dinner and 7% jetting off abroad.
Three in 10 respondents (30%) believe people are shunning traditional Christmas celebrations as the season is becoming more and more commercialised. Women are 30% more likely to think the festive period has become more commercialised, while younger generations are less likely to bemoan commercialisation relative to older people.
Will Sorby, UK General Manager at N26, said: “Our research reveals that Brits are starting to move away from some of our classic Christmas traditions. While a turkey remains a firm favourite for families up and down the country, its popularity, alongside other Christmas activities appears to be fading as people seek out different experiences over the festive period. With an ever-increasing focus on the environment, it’s also encouraging to see such a strong take up of eco-friendly alternatives.”
It’s not just Christmas traditions that people are turning away from; 56% of people now use their bank online instead of in branch, 39% of people say they prefer to shop online instead of instore and 34% stream programmes instead of watching terrestrial TV.
Sorby continued: “It’s also interesting to see people moving away from other traditions, and increasingly turning to the ease and convenience of online services like digital banking. It enables people to access to their money easily, instantaneously and from anywhere, putting them in charge of their finances rather than the other way around.”
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