- Cornwall’s Kynance Cove is the most Instagrammable beach in the UK, with 272 hashtags per metre
- Brighton Beach and Seagrove Beach take second and third respectively
- Scarborough Beach and Durdle Door also make the top ten
Cornwall’s Kynance Cove is the UK’s most Instagrammable beach, new research has revealed.
A study by LuxuryHotel.com analysed Instagram hashtag data and the length of the UK’s most popular beaches to find the ten beaches with the highest ‘hashtags per metre’.
The study found that Kynance Cove, located in Mount’s Bay, Cornwall is the most Instagrammable beach. It has 54,847 hashtags on Instagram with a length of just 200 metres seeing it top the list by a large margin with 272.87 hashtags per metre. It’s one of the most painted and professionally photographed beach spots in the country and is famous for its clear turquoise waters, a rare find in the UK.
In second place is Brighton Beach, one of the UK’s most famous beach spots and has 913,050 hashtagged Instagram posts to its name. It’s also one of the longest on the list, sitting at three miles in length along the South coast, resulting in 183.05 hashtags per metre. It’s very popular with a selection of water sports that includes windsurfing, kayaking, sailing and more. Brighton Beach’s Palace Pier is up there with the UK’s oldest piers, dating back to 1899.
Fistral Beach, another Cornwall location, sits in third place with 128.41 hashtags per metre. Often heralded as the UK’s best surfing destination, it’s also considered one of the best in Europe, and with 117,107 hashtags on Instagram, it’s an excellent spot for photos. With its status for water sports, Fistral beach hosts many surfing related events throughout the year, including Boardmaster Europe’s surf and skate festival, which attracts thousands of visitors annually.
The UK’s most Instagrammable beaches, by LuxuryHotel.com
| Rank | Beach | Hashtags per metre |
| 1 | Kynance Cove, Cornwall | 272.87 |
| 2 | Brighton Beach, East Sussex | 183.05 |
| 3 | Fistral Beach, Cornwall | 128.41 |
| 4 | Scarborough Beach, Yorkshire | 126.02 |
| 5 | Botany Bay, Kent | 112.39 |
| 6 | Seagrove Beach, Isle of Wight | 112.23 |
| 7 | Porthcurno Beach, Cornwall | 80.14 |
| 8 | Bigbury-on-Sea, Devon | 77.08 |
| 9 | Durdle Door Beach, Dorset | 66.01 |
| 10 | Loch Morlich, Glenmore | 65.64 |
Scarborough Beach in North Yorkshire falls just outside the top three with 126.02 hashtags per metre. With a length of just under a mile, it’s been hashtagged 158,532 on Instagram. Scarborough itself is one of the UK’s most famous seaside towns, so it’s clear that the beach itself is good enough to accompany it with the sandy bays offering shops, restaurants, water sports and even donkey rides.
Durdle Door Beach, on Dorset’s Jurassic Coast, sits in ninth place in the list. As one of the UK’s most iconic landmarks, its accompanying sandy beaches are also some of the most photographed, with 66.01 hashtags per metre. For Durdle Door itself, the famous archway has more than 264,000 hashtagged photos alone.
Commenting on the findings, a spokesperson from LuxuryHotel said: “With the summer of 2022 hoping to be a return to normality as well as good weather, deciding on a beach spot will be one of the hottest topics over the next few months. Those who want to snap some beach photography or capture some memories will be delighted that the UK has a huge selection of great destinations on offer all around the country.”
The study was conducted by luxuryhotel.com, which has curated the finest and most luxurious hotel rooms and suites from around the world.
Further information can be found https://luxuryhotel.com.
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