As Easter approaches, new research reveals Wales’ top choices for Easter Sunday lunch include a roast dinner, steak and BBQ.
Commissioned by Sainsbury’s, the survey looks at the nation’s Easter food preferences and across the UK found:
• Roast dinner rules for 51% celebrating Easter
• Fish pie, fried chicken and pizza are among top alternatives for the remaining 49%
• 1 in 3 roast lovers choose lamb, with chicken and beef top runners-up
• 77% find food elevates Easter, but 51% are looking to save money this year
• Gen Z is experimental:
o 25% choose hot sauce or BBQ sauce to garnish their Easter roast
o 1 in 5 enjoy baked beans, bread or black pudding on the side
Data for Wales shows:
• 76% say food adds joy to their Easter celebrations
• 46% of those in Wales didn’t know lamb was the traditional meat eaten on Easter Sunday, more than any other region of the UK
• 10% would top their Easter roast with BBQ sauce, with 10% also opting for cheese sauce
Sainsbury’s is helping to maximise joy this Easter by offering great value, whatever consumers are eating this Easter – whether you like lamb, beef or pizza, prefer hot or BBQ sauce, and even if you want to top your roast with baked beans.
Please see below for a full press release, including commentary from Dr Amna Khan, Consumer Behaviour Expert, on the new food trends emerging around Easter and the impact of the cost-of-living crisis. The release also includes a more in-depth overview of the findings, including the nation’s top 10 choices for Easter Sunday lunch. A selection of images also available here.
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