5 holiday marketing strategies to get more magazine subscribers

The holidays are the perfect time to promote magazine subscriptions. Not only are people looking for great magazine subscription opportunities for themselves, but subscriptions also make great gifts for just about everyone on your list. If you want to boost readership for your magazine, follow these five holiday marketing strategies.

Boost your ROI with email marketing

Email marketing might seem outdated (like many assume magazines are), but it’s actually one of the most powerful marketing platforms available in 2022. The average email marketing campaign generates $36 for every $1 spent. That’s a 3,600% return on investment!

During the holidays, people are always looking for gift ideas for their friends and family, making it the perfect time to promote your magazine subscriptions via email. Just make sure to build your contact list and send regular emails showcasing your amazing magazine and special holiday offers.

Since you’re busy running a magazine, simplify email campaign creation with Christmas email templates. At PosterMyWall, you’ll find hundreds of holiday-themed email templates to simplify email creation. Just pick the template that best fits your magazine, fill in your information, and you’re ready to hit the send button!

Make a great offer

Holiday marketing is all about the offer. People expect you to have great deals or discounts during the holiday season, so make sure you don’t disappoint!

When it comes to promoting magazines, the offers typically include a discount on subscriptions or additional months for free. However, you can come up with more creative offers like free gifts, discounts on affiliate products (if you have any affiliate relationships), or anything else you dream up! Just make sure your offer is something that potential subscribers actually want.

During the holidays, offering gift deals is a great way to grow your readership. For example, offer a discount for anyone who purchases a discount for someone else. That will bring in new readers to your magazine and help the person who purchased the subscriptions save some money. Win, win!

Once you have your holiday offer, plaster it on all your holiday magazine promotional campaigns to make sure everyone knows about your great deals!

Reach out to lost subscribers

Every magazine has lost subscribers who stopped subscribing or simply forgot to renew. The holidays are a perfect time to rekindle those relationships!

Since many magazines are online these days, there’s a good chance you’ve collected email addresses from just about every subscriber you’ve had over the years. In your email marketing platform, build a segmented list of addresses for just the lost subscribers. Then, design a new email campaign to ask them to come back. Don’t forget to promote your great holiday offers!

This idea of email segmentation works with other audiences, too. For example, you can send a special email to your long-term subscribers offering special, deeper discounts for their continued loyalty. This makes them feel appreciated and more connected to your brand, encouraging them to stick around even longer!

Harness the power of social media

Social media is a marketing powerhouse in 2022. In fact, an incredible 59% of the world’s population uses some form of social media! So if you want to promote your magazine to the most people, social media is the place to be!

There are a few ways to promote your magazine through social media. First, it’s a great place to provide your followers with updates on all your holiday deals and promotions. Remember, plaster your holiday offer on all your promotional content, especially social media!

But while holiday offers are great to entice people to subscribe to your magazine, they won’t do the job alone. People need to see what kind of content is in your magazine to tell if they really want to subscribe. Make sure you post plenty of content on social media from your magazine, including high-quality images and videos and upcoming content previews. Think of it like a “sneak peek” of what people will get if they subscribe, encouraging them to sign up. And if your content is holiday themed, that’s even better!

Provide multiple subscription options

People aren’t one-size-fits-all, and your subscriptions shouldn’t be either! A great way to get more subscribers to your magazine is to offer multiple subscription options.

With many different subscription options, potential subscribers can choose the one that best fits their interests and budgets. For example, a monthly subscription might be too much for someone who’s only somewhat interested in the subject matter. But if you offer a four-times-per-year option at a lower cost, that person might be more likely to subscribe!

This idea also works for holiday gifts. If a full subscription is a little pricey to purchase as a gift, a lower-cost subscription might be exactly what you need to get more holiday sales.

Grow your magazine subscriber list

The holidays offer a unique opportunity for magazines to generate more subscribers. Between special holiday deals and people looking to purchase gifts for others, the more you can promote your magazine during this time, the better!

Some of the best marketing strategies to promote your magazine include email marketing, special holiday offers, email contact segmentation, social media campaigns, and multiple subscription options. If you can do all that, you’ll have more subscribers than you know what to do with this holiday season.