The online gaming industry has witnessed remarkable evolution over the past decade, with technology companies pushing boundaries to deliver innovative solutions. Among these industry leaders, Soft2Bet has emerged as a driving force, revolutionizing how players engage with online gaming platforms through cutting-edge technology and player-first innovation.
Founded in 2016 by visionary entrepreneur Uri Poliavich, Soft2Bet set out to transform the iGaming landscape with next-generation products and groundbreaking player experiences. Today, the Malta-headquartered company operates across multiple regulated markets, serving both operators through its B2B solutions and players through its diverse portfolio of B2C brands.
The MEGA Revolution: Redefining Player Engagement
At the heart of Soft2Bet’s success lies MEGA (Motivational Engineering Gaming Application), an award-winning gamification platform launched in 2023 that has fundamentally changed how operators approach player retention and engagement.
Unlike traditional gaming platforms, MEGA is designed as a complete solution rather than just a technical engine. It seamlessly integrates with any casino or sportsbook operator, offering features that include:
- Customizable avatars and collectibles that create personalized player identities
- City-building mechanics that add depth and progression to the gaming experience
- Intelligent bonus triggers that reward players at optimal moments
- Advanced user segmentation for targeted engagement strategies
- Flexible rewards systems tailored to individual player preferences
The results speak for themselves. Operators using MEGA have reported:
- 4X increase in player screen time
- 65% boost in Net Gaming Revenue (NGR)
- 50% growth in deposit amounts
- 45% rise in Average Revenue Per User (ARPU)
These metrics demonstrate how effective gamification, when executed properly, can transform both player satisfaction and business outcomes.
Global Presence and Regulatory Excellence
Soft2Bet’s commitment to compliance and responsible gaming is evident in its licensing portfolio. The company operates under 19 licenses across 11 jurisdictions, including highly regulated markets such as Denmark, Ontario (Canada), Romania, and Sweden. Plans to enter the United States market through New Jersey further underscore the company’s expansion strategy.
This regulatory footprint reflects Soft2Bet’s dedication to maintaining the highest standards of player protection and transparency across all operations.
Diverse Brand Portfolio: Localized Gaming Experiences
Through its B2C division, Soft2Bet operates several high-performing iGaming brands, each tailored to specific markets:
- Betinia – Serving Danish and Swedish players
- Campobet – Operating in Denmark and Sweden
- Tooniebet – Focused on the Ontario, Canada market
- Quickcasino – Catering to Swedish gaming enthusiasts
- Don.ro – Specialized for the Romanian market
Each brand features localized language support, market-specific game selections, and distinct themes designed to resonate with regional player preferences.
Comprehensive B2B Solutions for Operators
Soft2Bet positions itself as a true partner to operators, offering turnkey solutions that address every aspect of online gaming operations:
Technical Infrastructure:
- Frontend customization for unique user experiences
- Advanced Player Account Management (PAM) system
- Casino Integrated Solution with over 12,500 games from hundreds of providers
- Sportsbook Integrated Solution hosting more than 1 million live events annually
Operational Support:
- Managed services including customer support
- Risk management and fraud detection
- Compliance monitoring across all jurisdictions
- Payment integration supporting 70+ payment methods
Global Accessibility:
- Support for 20+ languages
- Multi-currency capabilities
- Seamless integration with existing operator systems
Investing in the Future: Soft2Bet Invest
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund dedicated to fostering innovation in the iGaming and casual gaming sectors. This initiative provides both financial backing and business mentorship to entrepreneurs and companies looking to scale their operations.
The fund’s impact was recognized in September 2024 when it received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, honoring its role in driving technical innovation and supporting the next generation of gaming innovators.
Industry Recognition and Awards
Soft2Bet’s innovation hasn’t gone unnoticed by industry leaders. The company achieved remarkable success at the 2025 Global Gaming Awards EMEA, securing three major awards:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year – Soft2Bet
- Product Launch of the Year – MEGA platform
Additional accolades include the iGaming Sword Award 2023 for Turnkey Supplier of the Year, cementing Soft2Bet’s position among industry elite.
Commitment to Responsible Gaming
At its core, Soft2Bet prioritizes player safety and responsible gaming. The company maintains dedicated teams specializing in responsible gaming practices, fraud detection, and regulatory compliance. Operating under some of the world’s strictest licensing standards, Soft2Bet undergoes regular audits by multiple gaming authorities.
Beyond meeting regulatory requirements, the company proactively implements additional safety measures, going above industry standards to promote sustainable and safe gameplay across all its platforms and brands.
Looking Ahead
As the iGaming industry continues to evolve, Soft2Bet remains at the forefront of innovation, consistently delivering solutions that balance cutting-edge technology with player-first values. With its expanding global footprint, award-winning MEGA platform, and commitment to responsible gaming, Soft2Bet is well-positioned to shape the future of online entertainment and iGaming culture for years to come.
For more information about Soft2Bet’s solutions and brands, visit their official website or connect with them on LinkedIn and Instagram @soft2bet_group.
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