Staff from Cered, the Welsh Language Initiative in Ceredigion, will be visiting businesses in Lampeter on Friday 14 October to celebrate the ‘Shwmae Sumae’ day.

The day is organised by Dathlu’r Gymraeg, a network that celebrates the success of the Welsh language and calls for action to ensure its future. The aim of the campaign is to urge people to start conversations in Welsh in order to make the language much more prominent, and to show that the language belongs to everyone in Wales, whatever their language ability.

Having secured the commitment of 50 businesses, groups and organisations to the Ceredigion Language Charter in the Lampeter area, Cered staff will revisit the businesses to promote the day. The Ceredigion Language Charter was developed by the partnership group Dyfodol Dwyieithog, a Bilingual Future Executive Group on behalf of the Ceredigion Public Service Board, to raise awareness of the Welsh language and bilingual services that are provided across Ceredigion. The project is coordinated by Cered.

The day is an opportunity for Cered staff to present Charter certificates and ‘Iaith Gwaith’ badges as well as encouraging local businesses to initiate their conversations with ‘Shwmae?’

Since its launch, over 310 businesses and organisations have signed up and received a bronze, silver or gold award for services provided through the medium of Welsh and bilingually. The Ceredigion Language Charter is open to every organisation, institution, service club or business in Ceredigion.

The Leader of Ceredigion County Council, Councillor Ellen ap Gwynn, said: “The response in Lampeter has been wonderful, the Charter gives businesses the opportunity to consider its Welsh and bilingual service and if there is anything additional that could be altered to serve the residents of the county.”

For more information about the Ceredigion Language Charter please call Cered on 01545 572 350. For more information about Diwrnod Shwmae Sumae, visit

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