https://www.money.co.uk/guides/top-lockdown-brands-uk
- Searches soar by 50% for UK’s most popular brands between April 1st and May 31st
- Pimm’s was the UK’s most searched for brand with +1700% increase
- Top fast food brand was KFC with +527% more searches
- Top 10 snack brands saw +150% more searches
- Searches for retail park favourite Matalan surged by +257% during the lockdown
Retro brands have made a lockdown comeback, with Babycham, Hooch, and WKD amongst the most searched drinks, experiencing three times as many searches (217%) than before shutdown. The top tipple was Pimm’s with 1,700% more searches as the summer sunshine reached UK shores.
Food has been a source of comfort for many in lockdown, with searches for KFC soaring by +527%, making it the brand the nation has been pining for the most. On average, the 46 food brands in the study saw searches increase by over 87%.
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