Wales attracts around 67 million tourists every year, making it one of the world’s most-visited countries. There are countless reasons why so many want to come here, with the incredible scenery and lovely people being a couple of obvious factors.
However, it should also be noted that one thing Wales has done well in recent years has been to jump on the promotion trend. The online realm has conditioned people to expect freebies and deals. Now, tourists who visit Wales want to get more bang for their buck, just as they would when using online businesses.
The Importance of Offers and Promotions
In the past, it may not have seemed obvious that tourism would need offers and promotions to attract people. However, nowadays, people have much greater freedom of travel and access to amazing places around the world. What’s more, they are also able to learn more about different places online, spiking curiosity to venture further afield.
Now, tourism is a cutthroat industry, just like many of the thriving sectors online. Like these internet-based industries, it needs to turn to offers and promotions to allure people as well. In the online retail sector, specific product promotions, loyalty based rewards and discount codes are commonplace. Across entertainment too, streaming services or gaming and iGaming platforms use similar practices. The iGaming sector in particular is well known for the casino bonus, giving new customers free spins to use on games, meaning that they can instantly get playing without using their own money. There are also often loyalty based rewards, as are also used in retail.
The beauty of deals like these is that they get people interested in the games at the site, and encourages them to stay, before even using their own money. This is one way that tourist attractions can use promotions – give people a discount to get into a place, and then encourage them to spend on other things once they are in.
What are the Best Deals in Wales?
There are now loads of deals around Wales that allow people to get more for their money, and encourage them to visit more sites. For instance, the Cadw Explorer Pass allows people to visit an unlimited number of historic attractions around the country within a specific time period. It inspires visitors to check out as many places as possible, as they make greater savings if they do so.
There are other deals that link the transport system in the country to various attractions. Some train tickets can unlock entry deals to places like Chepstow Castle and Penderyn Distillery, and can often lead to tourists checking out places they may not have initially planned to visit. Other sites such as Castell Conwy offer savings when people reserve tickets online, and places like Caldicot Castle have special offers during bank holiday weekend events.
Wales has already made a great start with all of its varied promotions on offer for tourists. However, there is still more to be done to compete with other tourism hotspots in the modern online age. There are various ways to improve, such as increasing digital accessibility with a centralised portal for Welsh deals. Another great advancement would be to go for broader partnerships between hotels, restaurants, and travel companies.
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It’s encouraging to see Wales taking a more strategic approach to tourism by focusing on the seasonal strengths of different regions. Targeting off-peak months could really help support local businesses sustainably.