Sheriff’s Biltong, co-founded by Wales and British and Irish Lions rugby legend Ken Owens and West Wales food producer Ruth Davies, has secured a major retail rollout in 50 Tesco Superstores and Extra stores across Wales.
Made exclusively with the finest PGI Welsh beef and produced in a dedicated state of the art facility in West Wales, Sheriff’s Biltong champions local farming and food heritage.
Using only minimal natural ingredients, Sheriff’s Biltong provides 16 grams of protein per bag with no additives.
The idea was born when Ken and Ruth, long-time friends, were talking over the garden wall. Ruth, who has over 15 years of experience in the food industry, and learnt her traditional curing techniques in Italy, wanted to diversify the charcuterie business she ran with her husband Andrew. Ken, a loyal customer, became heavily involved – not just lending his name, but helping develop the product from the ground up.
Owens said: “Sheriff’s Biltong is about celebrating the very best of Wales – from our world-class beef to the incredible food talent we have here. To see something that we created in West Wales now reaching Tesco shelves across the country makes me hugely proud. It’s a proper Welsh product, made the right way.”
Davies added: “We’ve always believed that Welsh beef deserves to be showcased in products that match its quality. Sheriff’s Biltong is simple and proudly Welsh – and this Tesco listing is a big step in helping us share that with people across the nation.”
| [donate]
| Help keep news FREE for our readersSupporting your local community newspaper/online news outlet is crucial now more than ever. If you believe in independent journalism,then consider making a valuable contribution by making a one-time or monthly donation. We operate in rural areas where providing unbiased news can be challenging. |
