Today, Huawei Consumer Business Group announces that the Huawei P9, co-engineered with Leica Camera, is now on sale across all major UK channels, available to purchase from EE, O2, Three, Vodafone and Carphone Warehouse, setting a new standard in smartphone photography.
The Huawei P9 is the first smartphone co-engineered with the iconic global brand, Leica Camera AG. The P9’s dual-lens camera takes smartphone photography to the next level, allowing people to capture both vivid colours and striking black and white images.
Reinventing smartphone photography
Key to the P9’s superlative imaging capabilities is a dual lens camera design, which has been subject to the industry’s most stringent quality screening requirements. The RGB camera on the P9 specialises in capturing colour, while the monochrome camera is outstanding at acquiring picture detail.
The two rear cameras of the P9 work in tandem to enable users to create images of superior detail, depth and colour. The P9 truly excels in low-light conditions, as the dual-camera design guarantees that more light and detail can be captured.
Each picture taken by the P9 carries the unique emotional resonance and timelessness that are the hallmarks of Leica, as users may choose between three film modes: Standard, Vivid Colours and Smooth Colours, depending on their personal preferences. With meticulous calibration of the P9’s camera parameters, each film mode faithfully renders the authentic colour and style of Leica. By selecting the monochrome mode, P9 users can shoot with their devices as a true monochrome camera to capture powerful and evocative black and white images of superior quality.
Deploying Huawei’s Hybrid Focus technology, the P9 captures images with superior speed, accuracy and stability. The P9 supports camera focusing based on three methodologies – laser, depth calculation and contrast – and automatically selects the one that yields the best result in any given environment.
The wide-aperture photography feature on the P9 allows users to experiment with innovative visual effects to create unique images and content. The P9 makes it easy to adjust the camera aperture to create bokeh and other depth-of-field effects, while keeping the main object in sharp focus.
James Jie, Managing Director of UK&I, Huawei Consumer Business Group, comments: “This is the first Huawei device to be ranged across all of the major UK sales channels and we look forward to seeing great take up from consumers. With the P9, in collaboration with Leica, we are looking to firmly establish the Huawei brand within the high-end, premium sector in the UK. We have challenged the norm with this device, reinventing smartphone photography, and we see it as the next step in a visual revolution, which we are sure our customers will value.”
Oliver Kaltner, CEO, Leica Camera AG, commented: “Leica and Huawei share an uncompromising commitment to imaging excellence, and our partnership will put outstanding photography into the hands of more consumers around the world. We are deepening our collaboration to give users a more optimal smartphone photography experience.”
Premium build and design
The P9 is a masterpiece of state-of the-art industrial design, with the same minimalist design DNA as earlier products in Huawei’s acclaimed premium flagship P-series. Each P9 device is a perfect construct of superior-grade 2.5D glass and an aerospace-class aluminium, with diamond-cut edges rounded out by carefully balanced curvatures.
The P9 sets new industry standards in industrial design, with the use of techniques including brushed hairlines and metal polishing at micron-level precision to create a translucent metal surface.
Power and performance
The P9 is equipped with the power, connectivity and speed that today’s high-end smartphone user expects from Huawei. With a 5.2-inch 1080p display, the P9 is powered by the new Kirin 955 2.5GHz 64-bit ARM-based processor for leading-class mobile performance. The 3,000mAh high-density battery offers P9 users outstanding mobility and battery life.
The P9 also protects users’ privacy with Huawei’s world-leading biometric fingerprint recognition technology. The enhanced fingerprint sensor allows users to personalise and safeguard their devices by significantly lowering the possibility of fraudulent or accidental device access, while also ensuring users can quickly and securely access their smartphone.
For further information, search #OO.
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