NEARLY 60% OF PEOPLE ARE WORRIED ABOUT THEIR DATA BEING USED BY MOBILE
APPS, BUT CONTINUE TO DOWNLOAD AS MANY AS 100 APPS OVER THE COURSE OF A
RESEARCH FROM THE APP DEVELOPERS  HAS DISCOVERED THAT WHILST 58% OF
THE POPULATION ARE WORRIED ABOUT MOBILE APPS STEALING PERSONAL DATA,
THEY STILL WENT ON TO DOWNLOAD AS MANY AS 100 PAID APPS EACH, OVER THE
COURSE OF 12 MONTHS.
Surprisingly 73% of respondents said that, despite being worried about
their data, they would still only download free apps – which were far
more likely to be monetised with targeted advertising or by capturing
When asked about how they preferred to access premium content within
free apps, more than A THIRD of those worried about their data said
they’d prefer to access premium content in exchange for being
subjected to “un-skippable” in-app advertising, this compares with
just 13% who preferred to pay for the content directly or as an upgrade
Sam Furr, founder of The App Developers said: “Despite the fact that
such a large concern exists, the public continue to download free apps
in abundance, meaning that companies should make efforts to keep their
apps free if they want to reach the largest possible audience”.
He goes on to say “Luckily, only a tiny minority of apps are capturing
data with the intent to sell on, most will fall foul of the new GDPR
rules, demonetising lots of the less trustworthy apps and allowing those
to cut through the noise who genuinely add some value”.
New GDPR legalisation will mean hefty fines for those found in breach of
data protection laws. Of those who have only downloaded 1-5 apps in the
last 12 months, 67% admitted to being concerned about apps using their
data for marketing purposes.
Comparatively, 69% of participants who have downloaded 51-100 apps in
the last 12 months revealed they were content with handing over their
personal information to apps. This could suggest app-addicts are unsure
of the potential consequences of carelessly handing over their personal
information, or are comfortable with the way their data could be used.
However, the overall perception of apps asking for personal information
is negative, with 60% of participants being against it; meaning apps who
request this might be unpopular to download.
Research carried out by:https://www.the-app-developers.co.uk/
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