Women are twice as likely to use social media on mobile devices than men
September 2019 – A new survey conducted by MyOffers reveals a worrying dependency on mobile phones in the UK.
70 percent of mobile users spend up to four hours a day on their phones. Almost 30 percent spend more than five hours a day and 7.3 percent of people are on their phones daily for an incredible 11 hours*.
The survey shows females are more likely to spend over three hours a day on their mobile phones, whereas males only spend around an hour using them.
Females are more than twice as likely than males to spend 11 hours a day on their mobile phones.
Breaking down the data by city-level, London (5.48%) had the highest proportion of digitally connected users – almost double Manchester (2.35%), then Glasgow (1.80%).
| # | Cities in the UK | Percentage of mobile usage % |
| 1 | London | 5.48% |
| 2 | Manchester | 2.35% |
| 3 | Glasgow | 1.80% |
| 4 | Birmingham | 1.55% |
| 5 | Bristol | 1.24% |
| 6 | Leeds | 1.15% |
| 7 | Nottingham | 1.15% |
| 8 | Liverpool | 0.99% |
| 9 | Sheffield | 0.96% |
| 10 | Leicester | 0.74% |
When asked what social media platforms they used the most, Facebook is the firm favourite:
| # | Social Media | Percentage Usage of Social Media Platform |
| 1 | 74.06% | |
| 2 | 48.93% | |
| 3 | 29.70% |
Facebook was crowned the number one social media platform, with 74 percent of users spending time using the app daily. Women are almost twice as likely to use social media than men.
When asked what Apps respondents used the most, WhatsApp reigned supreme:
| # | App | Percentage Usage of Favourite Apps |
| 1 | 64.61% | |
| 2 | Netflix | 37.60% |
| 3 | 33.48% | |
| 4 | Amazon Video | 23.72% |
| 5 | Audible | 15.97% |
| 6 | 13.35% | |
| 7 | Tinder | 10.23% |
WhatsApp was our overall winner, with 64.61% of respondents using the app. Only 37.60% used Netflix on their phone, compared with 23.72% of respondents who use Amazon Video.
Lionel Thain, Chief Executive Officer at MyOffers commented on the findings:
“It comes as a surprise at just how much time some people are spending on their mobile devices, more than eleven hours in some cases. These rising figures suggest mobile phone use will continue to increase, especially as technology develops.”
“Reports show that users are spending more time on their phones than ever before and if they feel that they’re being negatively affected, or are worried about the length of time spent on these devices then they should refer to NHS guidelines for help.
| [donate]
| Help keep news FREE for our readersSupporting your local community newspaper/online news outlet is crucial now more than ever. If you believe in independent journalism,then consider making a valuable contribution by making a one-time or monthly donation. We operate in rural areas where providing unbiased news can be challenging. |
