With pubs and bars closed across the UK, many will have to raise a glass to Dad over video chat this Father’s Day.
But if you are wondering what drinks our Dad’s will be knocking back, the new Brand-a-Lust report by money.co.uk might be able to help:
https://www.money.co.uk/guides/top-lockdown-brands-uk
The top tipple was Pimm’s with 1,700% more searches as the summer sunshine reached UK shores, with the majority of searches coming from those living in Bristol.
- Pimm’s +1,700% lockdown search increase*
- WKD +422%
- Bollinger +355%
- Blossom Hill +245%
- Johnnie Walker +182%
*Google Trends data between 1st April and 31st May
The report also revealed that retro brands appear to have made a comeback, with Babycham, Hooch and WKD being among the most searched lockdown drinks, experiencing three times as many searches (217%) than before the shutdown.
That’s a double whammy for Dads across the UK who not only get spoilt by their children but can also raise a retro drink to relive their youth.
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