6 benefits of digital signage in the workplace revealed

6 ways digital signage transforms corporate offices

While digital signage is often thought of as a way to display announcements, it has great potential in the corporate office environment beyond this. Digital signage provider ScreenCloud has put together six overlooked benefits of this technology, which can be a highly effective operational tool.

1. Reduce “digital hoarding” and information overload

Employees today are bombarded with messages across multiple platforms – emails, Slack and other notifications. In fact, studies suggest the average worker receives 120 emails every day. Businesses can use office digital signage to show key messages on shared digital screens, cutting  down on the number of messages employees have to sort through.

2. Get feedback in real-time

Companies want to get feedback from their employees, on everything from office facilities to wellbeing at work – but the issue with relying on surveys is getting enough people onboard to respond. With digital signage, businesses can make it easier and faster for employees to give feedback, tapping an interactive screen or using their phone to scan a QR code. Anonymous, instant feedback helps companies to stay in touch with their employees about everything that matters.

3. Prevent corporate blindspots

Many companies struggle with silos – when teams are too separate to communicate, critical knowledge doesn’t get shared. IT might be aware of a security update that marketing would be keen to tell clients about, or finance might have new budget constraints to share. Digital signage can bridge the gap, sharing relevant cross-team information quickly, without anyone having to attend another internal meeting. A screen could display ‘Top 3 Company Priorities This Week’ to get everyone on the same page.

4. Upskill your team

Companies can use digital signage for microlearning, showing quick, digestible tips such as a Slack productivity hack of the day, or Excel guidance, in between other content. Employees could get involved too, submitting their top tips or new hacks they have recently learned. The screen could also show reminders of information that all employees learn in training, to keep their knowledge of best practices topped up.

5. Get people talking 

Workplace communication can tend towards the transactional side, with employees sending requests, assignments and feedback back and forth. Digital signage can be a great way to help boost casual conversations among your team, around shared interests and non-work-related content. For example, companies that have an office book club can display what everyone thought of the latest read, or alternatively, pictures of employees’ pets will be a cute conversation starter.

6. Make decisions easier 

Studies have shown that limiting choices and structuring information can help cut decision fatigue, when we feel overwhelmed by the amount of choices that need to be made. Shared screens can help departments keep on track with high-priority tasks and deadlines. This can be particularly useful in time-sensitive roles where quick decision-making is essential.

Mark McDermott, CEO of ScreenCloud comments:

“While digital signage can provide businesses with a convenient, easy-to-use announcement board, there’s so much more value in this technology when you consider it as an operational tool. It can make corporate communication more effective and intelligent, and less overwhelming. ScreenCloud integrates with platforms like Slack, Google Workspace and Monday.com to make sure that relevant, actionable content reaches your employees – keeping everyone up to date and on the same page.”