New search engine research by experts at Together Travel has revealed a whopping 12.3% rise in searches for Brussels sprouts over the past year, outranking everywhere else in the country.
The area was not the only place seeing a surge in sprout searches, with Wrexham seeing a 4% rise.
| Location | Brussels Sprout and 1039 keywords | % Rise | |
| Nov 22-Oct23 | Nov 23-Oct24 | ||
| Bangor | 1,380 | 1,550 | 12.3 |
| Wrexham | 2,770 | 2,880 | 4 |
As a country, Wales has seen a 3.1% sprout search swell.
| Location | Brussels Sprout and 1039 keywords | % Rise | |
| Nov 22-Oct23 | Nov 23-Oct24 | ||
| England | 140,080 | 160,900 | 14.9 |
| Scotland | 19,950 | 22,330 | 11.9 |
| Wales | 11,700 | 12,060 | 3.1 |
| Northern Ireland | 10,130 | 10,200 | 0.7 |
Zak Ali, from Together Travel, which conducted the research, said: “Who knew the humble Brussels sprout could spark such a frenzy?
“Sprouts are the Marmite of the festive season – you either love them or endure them. But one thing’s certain, they’ve been a Christmas staple for centuries.
“So, why the sprout obsession? Maybe it’s their ability to divide families like no other vegetable? Or perhaps it’s their adaptability – boiled, fried, or even shredded? They’ve come a long way from their soggy ‘90s reputation.
“Love them or loathe them, sprouts are undeniably a Christmas icon.”
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